The Higher the Price the Better It Works--Placebo Drugs That Cost More Found to "Work Better"

Tuesday, March 11, 2008
That was the somewhat humorous--but nonetheless valuable--conclusion from a study sponsored by MIT and led by a Duke behavioral economist.It seems that researchers told one group that a medication cost $2.50 per pill and told another group that it cost ten cents per pill. Both were identical placebos.85% of those who took the "$2.50 pill" reported pain relief.61% of those who took the "10 cent