That opportunity presented itself in 2011 when I met Dan Pardi, a researcher whose work focuses on sleep and food intake, and the CEO of a company called Dan's Plan. I was immediately impressed by Dan because he stood out as someone with a high level of expertise in sleep and physical activity, as well as someone who has successfully lost a substantial amount of fat and kept it off for several years.
Dan and his team had developed a set of unique and engaging tools for tracking weight, sleep, and physical activity to help people maintain daily mindfulness over the simple fundamentals of health. These tools are 100 percent free and incredibly easy to use, particularly if you sync them with an electronic scale and step counter. When synced with these devices, the Dan's Plan website automatically uploads and displays your weight, sleep, and physical activity score, as well as integrating them all into a single user-friendly Health Zone Score that lets you know your overall performance at a glance. Even if you have no interest in fat loss, I highly recommend using the free tracking tools on the Dan's Plan site-- I do.
In early 2012, Dan approached me about creating a fat loss program for Dan's Plan that incorporates their unique tracking tools. This struck me as an excellent opportunity to create a diet and lifestyle program that combines sound science with exciting new technology. Dan and I both brought science to the table, and Dan also brought the perspective gained from working with others to help them lose fat, as well as his own successful fat loss experience. Dan and I have been working hard on this project, and we're finally ready to launch.
I'm happy to announce the Ideal Weight Program, an effective new system for fat loss and maintenance.
What is the Ideal Weight Program?
The Ideal Weight Program is a unique system for fat loss and maintenance that draws from the latest science on diet, physical activity, sleep, and behavior modification, and pairs it with engaging tools that help you define your goals and meet them. It keeps you consistently focused on the everyday factors that really matter for fat loss, and gives you the skills you need to make sustainable diet and lifestyle changes. Based on your own goals and priorities, you can choose one of two diet strategies for the initial fat loss phase:
- The Fat Loss and Sustainable Health (FLASH) diet, an intensive high-protein diet for rapid fat loss.
- The Simple Food Diet, a more flexible diet based on whole, natural foods specifically selected for fat loss. One important goal of this diet is to teach healthy cooking skills, using recipes and tips provided.
These diets are designed to naturally promote a lower calorie intake and fat loss, without requiring calorie counting. The Ideal Weight Program also includes important physical activity and sleep components, and explains why these are so critical for fat loss and health. Dan and I discussed some of the principles underlying the Ideal Weight Program on Chris Kresser's podcast recently.
Here's what you get when you sign up:
- Detailed documents that walk you through the program
- Weight, sleep, and physical activity tracking tools tailored for fat loss
- Simple recipes and cooking tips that work with almost anything in your fridge
- Videos that explain the key concepts behind fat loss and maintenance
- An e-book explaining the scientific rationale behind the program
Ideal Weight Program
Financial disclosure: I will receive a portion of the revenue from the sale of the Ideal Weight Program. I do not receive revenue from the sale of other products associated with Dan's Plan or the Ideal Weight Program (such as the Fitbit, cooking tools, and other programs).